Brand Strategy and Identity Development
I know you’re busy, so TL;DR:
Need to nail down your brand vibe?
My Brand Strategy and Identity Development service is perfect for small business owners, creatives, coaches, consultants, and anyone looking to revamp or build a killer brand presence.
If you're starting fresh, rebranding, or just feeling like your current brand isn't cutting it, I've got you covered.
Let's create a brand identity that's uniquely you, resonates with your audience, and sets you apart from the crowd.
Whether you're a seasoned pro or just getting started, this service is all about helping you shine.
Sound interesting?
Contact me for a free consultation.
Need more detail? Read on.
Who is this for?
Small Business Owners and Entrepreneurs: Those who are starting or rebranding their businesses and need a cohesive brand identity that reflects their values and mission.
Creatives and Freelancers: Individuals in creative fields (such as artists, designers, photographers) who want to establish a professional and consistent brand presence across their work and online platforms.
Coaches and Consultants: Professionals in coaching, consulting, or similar service-based industries who need a strong personal brand to attract and engage clients.
Nonprofits and Community Organizations: Groups that need to create a compelling brand story and visual identity to connect with supporters and effectively communicate their mission.
Businesses Looking to Refresh Their Brand: Companies that have been around for a while and feel their brand identity is outdated or no longer aligns with their vision and market.
Individuals Looking to Build a Personal Brand: Anyone looking to create a personal brand, whether for professional or personal projects, who needs guidance in developing a cohesive and authentic brand image.
This service is for those who recognize the importance of a well-defined brand in standing out in a crowded market, attracting the right audience, and building lasting relationships. Whether you’re starting from scratch or looking to refine an existing brand, this service provides comprehensive support in developing a unique and impactful brand identity.
A logo and a dream is not enough.
What’s Included
Brand Development:
Identity Creation: We work with you to define your brand’s core values, mission, and vision. This includes establishing a cohesive brand voice and tone that aligns with your company’s ethos.
Storytelling: Crafting a compelling brand story that resonates with your target audience. This includes highlighting the unique journeys and motivations of the founders or key figures in your business.
Service Overview & Differentiation:
Service Descriptions: Detailed breakdowns of each service offering, including unique selling points and target audiences. We help articulate what makes your services stand out in the market.
Target Audience & Strategy:
Demographics & Psychographics: In-depth analysis of your ideal customer profile, including age, gender, interests, and behaviors.
Marketing Strategy: Tailored strategies for reaching and engaging your target audience effectively, leveraging various channels and content types.
Visual Identity:
Color Palette & Typography: Selection of consistent colors and fonts that reflect your brand’s personality and cultural influences.
Visual Elements: Recommendations for icons, shapes, and other visual elements that align with your brand’s theme.
Canva Templates: Custom-designed Canva templates that not only use your brand colors but also capture the essence of your brand identity. These templates can be used for social media posts, presentations, marketing materials, and more, ensuring consistency and ease of use.
Content Creation & Social Media Management:
Social Media Strategy: Development of a comprehensive social media plan, including platform-specific strategies, posting schedules, and engagement tactics.
Content Creation: Crafting engaging and informative social media captions, posts, and visuals. This includes optimizing content with relevant hashtags and calls to action.
Brand Kit Development:
Comprehensive Brand Guide: A document that consolidates all brand elements, including visual identity, service descriptions, audience insights, and sample content. This serves as a reference for maintaining consistency across all brand communications.
All of this for a one-time investment of $999.
Curious what this looks like?
Check out this deliverable I created for a social media management client. On their onboarding form, they listed their target customers and competition as "everyone." And we all know, if you're talking to everyone, you're talking to no one.
They had a story, a successful business, and a logo. From that, I crafted a comprehensive package that truly speaks to their unique identity and identifies exactly how to target their main customers.